Public space as an exhibition medium and as a medium of communication has a long tradition. The public space was no longer perceived as a geographical structure, but as a social place, the competition could be taken and transformed into possession. Exhibit and mediation are popular and important live or 3D communication strategies. As a strategy Michel de Certeau “refers to the calculation or manipulation of power relations […]. It presupposes a place that can be described as something of their own, and thus can serve as a basis for organizing relationships with a exterior. ”
Measures as an exhibition media attract crowds. There are days when traders and buyers come and those in which the masses come to admire the fascination of the forms, techniques and content. It is an experience-oriented event with various offers to provide, which picks up the audience through aesthetic and interactive experiences.
Trade shows are worlds of experience, they are themed exhibitions and meeting place for subject-specific audience. Changing styles and trends affect not only the design of products, but also the manner of their presentation. The booth design has evolved. The technical Vorschritte designs are possible, but we have never seen before. Each booth is an exhibition which the claim has to give the visitors the value of its exhibits. A perfect presentation of objects and a welcoming environment to absorb contact are as important as a good marketing strategy and market positioning.